SONIA FULLER joined the company in 1975 and worked in various capacities. In 1989 she began serving as personal secretary to managing director Mr. Leslie Ridout and later functioned as company secretary. She was appointed a director of the company in 1991. Concurrent with that appointment she took on the role of Personnel Manager, a position she held until 2003 when increasing responsibilities and a growing business required the employment of a full-time officer. Other specific responsibilities over time included her assignment as Start-up Manager of the Pavilion store (second store in the chain) and later her appointment as Stores Overseer to coincide with the opening of the Boulevard SuperCentre and Springs branches. Special focus was on the implementation of the cyber centres. Mrs Fuller still holds this position of Stores Overseer, the major objective of which is “to ensure aesthetics, staff training, and that quality customer service in the stores are maintained”.

In 1996 she was appointed to the position of Director of Administration with concomitant responsibilities. Over the years her performance has been marked by commitment, conscientiousness, efficiency and a high level of professionalism.

Married since 1978 to Steadman Fuller, Mrs. Fuller's input into the daily operations of the company ensures stability and order that supports the growth of the company. The Fullers work as a team with Mr. Fuller handling supervision of operations while Mrs. Fuller concentrates on administration.

On the matter of the success of the company, Mrs. Fuller expressed the view that the success of the company was due, in part, to “our special emphasis on educational and religious books. Also, sound management, and a positive outlook on life enable us to see the great possibilities for the future, so that instead of contracting, we are expanding.”
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